Doja Cat Gets Into the NFT Game

Doja Cat Gets Into the NFT Game

Doja Cat lives in a world filled with flowers, diamonds, and crypto. At least that’s what can be found on the website hosting Planet Doja, which is what the pop star named her just-announced collection of NFTs.

Only a few months removed from the release of her refreshingly weird third album, Doja Cat has revealed the first of three “Planet Doja” drops, which will go live at noon ET on Wednesday via OneOf — the music-centric marketplace for eco-friendly NFTs that Quincy Jones helped launch back in May.

“I don’t know that much about NFTs,” Doja Cat said in a statement. “But what I do know is that they can be bad for the environment and cost a fortune. Mine won’t.”

The first drop, which houses approximately 26,000 limited-edition collectibles, is separated into two types: The gold-tier flower tokens and platinum-tier elemental tokens, both of which will be set at fixed prices that range from five dollars to $100. Every gold-tier NFT comes with a chance to win tickets to an upcoming Doja Cat concert, while platinum-tier NFTs come with a chance to win VIP “golden tickets” — with merch, premium seats, and other perks.

A diamond tier for rarer elemental tokens will open when Doja Cat unleashes drops two and three, which are scheduled for Thursday and Friday, respectively. These, which come with guaranteed VIP golden tickets, will go up for auction at a starting price of $2,500. There will also be an ultimate “OneOf” tier, which will be home to a one-of-one token for the flashiest experience of them all: an all-expenses-paid experience for two people that includes tickets to one concert on Doja Cat’s upcoming tour, airfare, hotel accommodations, trips to her favorite local spots, and dining at one of her favorite restaurants. The latter, which is the first of its kind for the platform, will also go up for auction, starting at $2,500. According to OneOf representatives, the OneOf-tier token will also guarantee its holder one gold-tier NFT from every future drop by any musical artist on OneOf’s platform for as long as it exists.

The NFTs will not contain unreleased music from Doja Cat. “We hope that our platform will be able to sell music NFTs in the future,” CEO & Co-Founder Lin Dai tells Rolling Stone.

Owners of any of the NFTs — no matter what they paid — will be recognized as “founding Kittizens of Planet Doja,” according to a statement. Starting September 20th, Kittizens can gain access to a members-only Discord community for interactive opportunities and chances to win future prizes and merchandise. All of the tokens can also be digitally fused with other tokens to create even rarer tokens with abilities that have not yet been revealed.

OneOf users can buy Planet Doja tokens with debit or credit cards in 150 FIAT currencies, or with a variety of popular cryptocurrencies, including Tez (XTZ), Bitcoin (BTC), Ethereum (ETH), and Litecoin (LTC). “We are thrilled to launch Doja Cat’s collection today, designed for fans of any economic or technical background,” Dai said in a statement. “NFTs largely have been affordable only to high-end collectors, until now.”

Doja Cat debuts exclusive NFT collection

Doja Cat debuts exclusive NFT collection

Twenty-six thousand “Planet Doja” tokens & VIP experiences start at $5

OneOf – the Green NFT platform designed specifically for musicians and fans, and built on Tezos blockchain – has launched a debut Artist NFT collection from one of the biggest artists in the world, Doja Cat. Built for the music community and backed by music legend Quincy Jones, and chart-topping artists and environmental organizations, OneOf is on a mission to bring millions of affordable NFTs to fans of all levels and financial means – affordably priced and purchasable with credit and debit cards in 150 FIAT currencies, as well as using Tez (XTZ) and other major cryptocurrencies.

“I don’t know that much about NFT’s. But what I do know is that they can be bad for the environment and cost a fortune. Mine won’t. Get over to OneOf.com and check out my first NFT collection now,” shares Doja Cat.

The first Drop of Doja Cat’s Genesis Collection, Planet Doja, is live today (Wed, Sept 8th) on OneOf.com, with Drop 2 and Drop 3 unveiled tomorrow (Thurs, Sept 9th) and Friday (Sept 10th). The inaugural Planet Doja tokens include approximately 26k limited edition collectables, with the gold tier Flower tokens and platinum tier Elemental tokens being released, starting at just $5. Every gold tier NFT in this genesis collection comes with a chance for an instant “golden ticket” to an upcoming Doja Cat concert, while Platinum tier NFTs comes with a chance for an “VIP golden ticket” that include concert tickets and VIP experiences.

Drop 2 and 3 will include the rarer diamond tier Elemental token that comes with guaranteed “VIP golden ticket,” and the coveted “OneOf” tier, a single edition token available for auction only.

The single one-of-a-kind NFT boasts a VIP all-expenses-paid authentic “Doja Cat” experience for two (2) people to one concert on Doja Cat’s upcoming tour including airfare, hotel and visits to her favorite spots and dining at one of her favorite restaurants. This is the first-ever “OneOf One” NFT ever minted on the OneOf platform, and comes with special power and perpetual rights that no other NFTs have – it guarantees the holder one (1) Gold tier NFT from every future curated music artist drop on OneOf’s platform, at no cost, forever.

Owners of any Doja Cat NFTs will be recognized as founding Kittizens of Planet Doja and will gain access to the members-only OneOf Planet Doja Discord community starting September 20th, where they can interact daily for a chance to win luxurious rewards, airdrops, and merchandise. All NFTs come with special power to FUSE into rare and ultra-rare new tokens in future Doja Cat collections.

With over a billion streams and a history of reaching fans in disruptive and inventive new ways, Doja Cat and her album Planet Her encapsulate OneOf’s revolutionary artist- and fan-first approach to the world of NFTs. While Doja Cat first announced the release of her debut NFT collection on proof-of-work blockchain platform earlier this year, she decided to partner with OneOf instead after learning about the company’s environmentally sustainable NFT technology, the first-ever eco- and fan-friendly NFT platform, built on Tezos blockchain, over 2 million times more energy efficient than other networks.

On August 31st, the OneOf platform went live with a 2021 iHeartRadio Music Festival drop, where one million free NFTs have been made available for fans to collect until September 14th.

OneOf’s differentiated approach to NFTs has attracted many of the biggest names in music, with Whitney Houston, Quincy Jones, H.E.R., Charlie Puth, Jacob Collier, The Kid LAROI, TLC, G-Eazy, AURORA, Alesso and more all confirmed to release NFTs on the platform.

DojaCat chooses OneOf for a greener NFT drop

DojaCat chooses OneOf for a greener NFT drop

Doja Cat has launched her first NFT collection via OneOf, the Quincy Jones-backed environmentally-friendly music NFT platform.

“I don’t know that much about NFT’s. But what I do know is that they can be bad for the environment and cost a fortune. Mine won’t.”

– Doja Cat

The first drop of Doja Cat’s Genesis Collection, Planet Doja, goes live on Wednesday live on OneOf.com, with Drop 2 and Drop 3 unveiled tomorrow and Friday.

The forest Planet Doja NFTs include 26,000 limited edition collectibles starting at just $5. Every gold tier NFT comes with a chance for an instant “golden ticket” to an upcoming Doja Cat concert, while Platinum tier NFTs comes with a chance for a “VIP golden ticket” that includes concert tickets and VIP experiences.

Drop 2 and 3 will include the rarer diamond tier Elemental token that comes with guaranteed “VIP golden ticket,” and the “OneOf” tier, a single edition token available for auction only.

Owners of any Doja Cat NFTs will be recognized as founding Kittizens of Planet Doja and gain access to the members-only OneOf Planet Doja Discord community starting September 20, where they can interact for a chance to win rewards, airdrops, and merchandise. All NFTs come with special power to FUSE into new tokens in future Doja Cat collections.

Why OneOf?

While names like Quincy Jones and Doja Cat along with $63 million in funding bring attention to OneOf, its potential lies in its ability to break down the barriers that prevent most artists from launching NFTs and fans from buying them.

By creating a marketplace built on the Tezos blockchain to track ownership and transactions while pricing NFTs in US dollars and other traditional currencies rather than cryptocurrency, OneOf simplifies ownership and sidesteps the usual environmental issues.

The Tezos blockchain uses an estimated 2 million times less energy than other networks such as Ethereum.

“NFTs largely have been affordable only to high-end collectors, until now, says OneOf CEO & Co-Founder Lin Dai. “OneOf is built with a vision to be the most inclusive NFT platform. We help artists to use this exciting new technology to connect and share digital and IRL experiences with their true fans, and allow fans the choice to purchase an NFT with either FIAT or cryptocurrencies.”

Whitney Houston, Quincy Jones, H.E.R., Charlie Puth, Jacob Collier, The Kid LAROI, TLC, G-Eazy, AURORA, Alesso are confirmed to release NFTs on the platform.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

Share on: