Having achieved the best performance of its history, Teknosa plans to double investments in technology
Teknosa increased its revenues by 36 percent to a record-high TL 5.6 billion , while recording TL 85.3 million in net profit , up from the net loss of TL 148 million a year ago. The company’s online revenues grew 3.6-fold annually to exceed TL 1 billion . As a result, e-commerce’s share in total retail revenues soared from 7 to 19 percent.
Teknosa plans to expand the scope of investments and diversify the company’s technology base in 2021.
“Customer experience and technology are our future”
Barış Oran, Chairman of Teknosa, shared the news of upcoming investments in a press conference alongside an evaluation of the company’s 2020 performance. “2020 was an unprecedented year due to the pandemic. However, we did not compromise on our objectives and continued with great determination on our comprehensive transformation program,” announced Oran. “This transformation revealed the significance of using big data accurately and becoming more customer-oriented than ever before. Our revenues and profitability stepped up since mid-2019 and improved each subsequent quarter. Our excellent execution brought us the best performance of the last 20 years,” Oran added. “For us, 2020 was marked by a successful turnaround, whereas 2021 will be a year of investments. We plan double our investments. We have several agenda items on our strategic roadmap. We aim to place our e-commerce business at the core of our omnichannel experience. We will excel our in-store digital competences and data analytics capabilities. We will also pursue new growth opportunities. Our investments will accelerate progress, so that we can shape the future.”
“Consistent performance enabled by digitalization and innovation”
Bülent Gürcan, Teknosa General Manager, highlighted the company’s data-based omnichannel business model, which enabled Teknosa to rapidly meet changing customer needs and expectations during the pandemic. “The pandemic accelerated technological developments and brought digitalization to the forefront in every area. Demand for products grew as customer expectations shifted,” noted Gürcan. “Today, strong presence in e-commerce and omnichannel, digitalization, in-depth customer experience, responsiveness and reliability are keys to success. Thanks to the successful steps we took as part of our ‘Teknosa of New Generation’ program, we were able to rapidly adapt to changing market conditions and continue to offer uninterrupted, high-quality services. While ensuring a safe shopping environment, we made a key difference by diversifying the channels in which we communicate one-to-one with our customers. For the first time in Turkish retail sector, we rolled out a virtual store experience via the Video-chat application on teknosa.com. In addition to our ‘Click & Collect’ - buy online, pick up in store option, which we have been offering customers for many years now - we launched a ‘Click & Drive’ curbside pickup, another pioneer service in Turkey. Meanwhile, we evolved our product range in line with customer needs. Our agile organization and robust infrastructure have been key enablers in this challenging period. We are the leading technology retail brand in Turkey, having pioneered various efforts to facilitate access to technology over the last 20 years. Looking forward, we will continue to remain Turkey’s trusted technology provider through new initiatives and game-changing practices.”
Photo - https://mma.prnewswire.com/media/1440630/Teknosa.jpg
Logo - https://mma.prnewswire.com/media/1325146/Teknosa_Logo.jpg
Contact:
İnci Doğan
[email protected]
SOURCE Teknosa
Related Links
Teknosa grows by 580 percent in e-commerce and pulls its operating profit into positive territory in Q2, despite the pandemic
ISTANBUL, Aug. 12, 2020 /PRNewswire/ – Teknosa, a subsidiary of Sabancı Holding, achieved TL 955 million turnover and TL 27.5 million operating profit in the second quarter of 2020 thanks to investments made in technology and customer experience, despite the global pandemic. While Teknosa achieved a record-breaking growth of 580 percent in e-commerce, year-on-year, in the second quarter, the reopening of stores in June had a significant positive impact on the strong results.
Teknosa, the leading technology retailer in Turkey and a subsidiary of Sabancı Holding, achieved robust financial results in the second quarter of 2020 despite the global pandemic. Its revenues reached TL 955 million and its operating profit reached TL 27.5 million, pulling it firmly into positive territory. Teknosa’s success in this period rested on its capability to introduce innovative services that met its customers' changing needs, the leap in online sales, the initiatives in supply chain, cash and human resources management, and on the strong performance of the stores re-opening with the introduction of top-level pandemic precautions in June. As a result, Teknosa’s total turnover for the first half of 2020 increased by 8.7 percent compared to the previous year and reached TL 2.4 billion.
While the customer-focused transformation and the investments made in digitalization with the motto: “Teknosa of the New Generation”, had a positive impact on the second quarter results in terms of turnover, basket growth, and operating profit, Teknosa.com and the mobile platform achieved record-breaking results during the pandemic. Teknosa attained a nearly six-fold growth in online sales year-on-year in the second quarter and increased its online turnover for the first half to TL 559 million.
Regarding the financial results for the second quarter of 2020, Barış Oran, Chairman of Teknosa, said, “Teknosa achieved stronger results despite keeping all stores closed due to pandemic throughout April and May. We increased our market share, strengthening our position in the sector. We adapted to the changes quite rapidly thanks to our sustained efforts in customer-oriented transformation and our investments in digitalization. We focused on serving our customers well through better predicting their preferences through data-based decision making. Our services that respond to changing customer needs ensured that we stood out in the competition. The increase in consumer confidence in June had a favorable impact on the performance of our stores. During the pandemic, demand for technology products kept up along with basic needs. We expect this trend to persist, positively affecting the growth of the sector. As Teknosa, we will reach our customers more effectively through our widespread store network and online channels by accelerating our investments for providing the best shopping experience. Providing seamless omnichannel experience to our customers will continue to be our focus.”
The online and offline grow together in the “New Normal”
Expressing that they have focused on managing the challenging pandemic process with all Teknosa stakeholders in a healthy and agile manner, Bülent Gürcan, Teknosa General Manager, said, “Each of the months of April, May, and June had different stories and generated different lessons. In this period, we once again noticed how crucial technology has become in everyday life. While taking top-level health and safety precautions for the well-being of our employees and customers, we focused our attention on continuing our business and meeting the needs of our customers. While our stores were closed, we provided our customers the opportunity of shopping anytime, anywhere, and in any manner. Our successful efforts to effectively keep up with the changes in the operating environment were reflected positively in our results. To present better online services to our customers, we put in place offerings like live support (livechat), bundle product sales, and tele-sales. Along with the fast and diverse delivery options, and introduction of new products responding to the emerging needs of our customers, customer-oriented omnichannel investments we made during recent years had a substantial impact on this success. We opened corners in 23 Carrefoursa stores to fulfill the needs of our customers in every channel in the period in which our stores were closed. Our operating profit turned into positive and improved significantly compared to the previous year in these challenging times. Our online channels during the time we were self-isolating at our homes, and our widespread network of stores in Turkey during the process of normalization massively improved their performance through actions taken. With the reopening of our stores, we are taking top-level precautionary measures by prioritizing the health of our employees and our customers, as we have done so from the very beginning of the pandemic. We will carry on working to respond to the needs of our customers in both the online and the store channels and to ensure that they receive the best service.”
About Teknosa
Teknosa was incorporated in 2000 as a subsidiary of Sabancı Holding to create a sales and marketing platform in the fields of electronics, informatics, communication, personal care, and optics in the technology retail sector. Teknosa is a retail chain aiming to present consumers with the most suitable products by bringing them together with the highest service quality and best prices in the field of technology. Having the first and most extensive store chain operating in the field of technology retail in Turkey, Teknosa presently provides uninterrupted services in omnichannel environments, through its stores, teknosa.com, and the mobile platforms. Teknosa is the only technology retailer providing mobile line and communication services with its Teknosacell brand. More detailed information is available at www.teknosa.com .
Logo - https://mma.prnewswire.com/media/1226176/Teknosa_Logo.jpg
Contact:
Inci Dogan – Media Director
[email protected]
+90 533 051 42 41
SOURCE Teknosa
Related Links
KAP TKNSA TEKNOSA İÇ VE DIŞ TİCARET A.Ş.( Sermaye Artırımı - Azaltımı İşlemlerine İlişkin Bildirim
TKNSA TEKNOSA İÇ VE DIŞ TİCARET A.Ş.( Sermaye Artırımı - Azaltımı İşlemlerine İlişkin Bildirim )Özet Bilgi Sermaye artırımında yeni pay alma haklarının kullanılmasıYapılan Açıklama Güncelleme mi ? EvetYapılan Açıklama Düzeltme mi ? HayırYapılan Açıklama Ertelenmiş Bir Açıklama mı ? HayırYönetim Kurulu Karar Tarihi 22.02.2021Kayıtlı Sermaye Tavanı (TL) 300.000.000Mevcut Sermaye (TL) 110.000.000Ulaşılacak Sermaye (TL) 201.000.000Bedelli Sermaye Artırımı (Rüçhan hakkı kullandırılarak)Pay Grup Bilgileri Mevcut Sermaye (TL) Rüçhan Hakkı Kullanım Tutarı (TL) Rüçhan Hakkı Kullanım Oranı (%) Rüçhan Hakkı Kullandırma Fiyatı (TL) Verilecek Menkul Grubu Verilecek Menkul Kıymet Nevi Rüçhan ISIN Kodu Kullanılmayan Rüçhan Hakkı Tutarı (TL) İptal Edilen Pay Tutarı (TL)TKNSA, TRETKNO00010 110.000.000 91.000.000,000 82,72727 3,00 TKNSA, TRETKNO00010 Hamiline TKNSA(RÜÇHAN), TRRTKNO00012Mevcut Sermaye (TL) Rüçhan Hakkı Kullanım Tutarı (TL) Rüçhan Hakkı Kullanım Oranı (%) Kullanılmayan Rüçhan Hakkı Tutarı (TL) İptal Edilen Pay Tutarı (TL)TOPLAM 110.000.000 91.000.000,000 82,72727Satılamayan Payların Taahhüdüne İlişkin Açıklama Hacı Ömer Sabancı Holding A.Ş.‘nin 22.02.2021 tarihli özel durum açıklamasıRüçhan Hakkı Kullanımı Başlangıç Tarihi 28.04.2021Rüçhan Hakkı Kullanımı Bitiş Tarihi 17.05.2021Para Birimi TRYBildirilmesi Gereken Diğer HususlarSPK Başvuru Tarihi 11.03.2021SPK Başvuru Sonucu OnaySPK Onay Tarihi 22.04.2021Artırılan Sermayeyi Temsil Eden Payların Niteliği Kaydi PayÖdeme Tarihi 30.04.2021 * Sermaye artırımı varsa yeni payların, payları Borsa‘da işlem gören pay sahiplerinin hesaplarına gireceği, sermaye azaltımı varsa hesaplarından çıkacağı tarih.Kayıt Tarihi 29.04.2021 * Borsada işlem gören tipteki payların hak sahiplerinin belirlendiği tarih.Ek AçıklamalarŞirketimizin gerçekleştireceği sermaye artırımında yeni pay alma hakları, 1 TL nominal değerli (100 adet) pay için 3 TL yeni pay alma hakkı kullanım fiyatı üzerinden 28.04.2021 – 17.05.2021 tarihleri arasında kullandırılacaktır.Kamuoyunun bilgisine sunarız.BIST