Tory Lanez to Sell 1 Million Copies of New Album ‘When It’s Dark’ Through NFT

Tory Lanez to Sell 1 Million Copies of New Album ‘When It’s Dark’ Through NFT

Tory Lanez is not shying away from making sure he continues to do business as usual, despite the controversy surrounding the Megan Thee Stallion incident.

Today, it has been announced that the rapper-singer will release his new album titled When It’s Dark as the “first-ever music streaming NFT.” The collaboration is with Emmersive Entertainment, a subsidiary of Vinco Ventures, Inc., founded by FloRida, David J. Kovacs and Erik Hicks.

Fans will be able to pre-order his album beginning at 5 pm today (August 4th) on e-nft.com ahead of its official launch on August 10th. The price of the album is set at $1 and will be inclusive of 7 new songs along with 7 art pieces.

Only one million copies of When It’s Dark will be sold. After that, the album will only be available if buyers resell their E-NFT rights in the album. From there, the market will determine the price depending on the re-sale value.

“First and foremost, I put blood, sweat and tears into creating my music, because delivering the highest quality of music is paramount for me,” said Tory Lanez about the venture. “I couldn’t be more excited to have a platform from Emmersive Entertainment that allows my fans and collectors alike to not only hear my music, but become entrepreneurs as well if they choose to, by having the ability to resell and set their own price on the open market. This allows for a completely different kind of fan engagement, which is the next iteration of the music industry, an absolute paradigm shift. I’m proud to be in partnership with a team that fully supports my vision.”

Last week, Tory dropped an EP called We Outside to celebrate his birthday. Earlier this week, Cassidy dissed Tory because he thinks the Canadian artist stole his lyrics for Funk Flex freestyles.

Vinco Ventures Subsidiary Emmersive Entertainment Announces Music Streaming NFT Platform

Platform Launch Led by Exclusive Tory Lanez Music and Art Experience

Vinco Ventures, Inc. a leader in selective acquisitions leveraging new market opportunities by utilizing the B.I.G. Strategy: Buy. Innovate. Grow., is pleased to announce the launch of its subsidiary Emmersive Entertainment’s first ever music streaming platform, led by the exclusive new album and art release of global superstar, Tory Lanez’s, titled “WHEN IT’S DARK.”

Available for pre-sale today, August 4th at 5:00PM ET, the limited-edition E-NFT will sell for an industry disruptive $1. The E-NFT will provide streaming music and accompanying artwork with playback available in the Emmersive Entertainment App, which is expected to be launching shortly on the Apple and Android platforms. Emmersive Entertainment, in partnership with Tory, will release 1,000,000 copies of the latest album exclusively available via E-NFT.com, creating a new music distribution “fan” opportunity. Once sold out, the E-NFT is designed we believe so that the only way to experience the album is to purchase the E-NFT from another consumer via the E-NFT.com marketplace, creating an opportunity for fans to potentially financially benefit from the resale distribution of this limited music and art experience.

“First and foremost, I put blood, sweat and tears into creating my music, because delivering the highest quality of music is paramount for me,” said Tory Lanez. “I couldn’t be more excited to have a platform from Emmersive Entertainment that allows my fans and collectors alike to not only hear my music, but become entrepreneurs as well if they choose to, by having the ability to resell and set their own price on the open market. This allows for a completely different kind of fan engagement, which is the next iteration of the music industry, an absolute paradigm shift. I’m proud to be in partnership with a team that fully supports my vision.”

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The launch of Tory’s new album along with the E-NFT platform will be featured on the Lomotif app that is being launched in a roll out strategy worldwide. Lomotif, a competitor of TikTok, is one of the largest short form video platforms in the world today. This will give access to tens of millions of people from around the world to Tory’s once in a lifetime first NFT Album. Lomotif has deep roots in the music industry, recently hosting the largest virtual concert event in history in partnership with LiveXlive generating over 37 million live views. “We are excited to be a part of this truly disruptive event” said CSO Brian McFadden. “The launch of the Emmersive Platform, led by the limited-edition release of Tory Lanez’s latest album is revolutionary. When combining this with the traffic that can be generated through Lomotif, we expect to build one of the largest NFT platforms in the music business.”

We believe the “WHEN IT’S DARK” album is a classic piece of timeless art that speaks volumes to the musical genius of Tory Lanez, and that Tory’s incredible ability to give fans a pure and untainted journey through unique songs, leaves an indelible impression on listeners worldwide. “WHEN IT’S DARK” the industry changing seven song and seven art piece collection will officially drops on Tuesday, August 10th.

“Once again, Tory delivered another masterful body of work,” said Erik Hicks, from Emmersive Entertainment. “I told Dr. George Tabi the day he introduced me to Tory, that I immediately loved working with Tory because he’s a true visionary and creative genius who consistently operates in eclectic originality fearlessly. I echo his sentiments about the new E-NFT album and the impact our new platform will have on the music industry. We’re so excited to launch Emmersive Entertainment with an incredible talent such as Tory and can’t wait to see what the future has in store for fans and artist alike.”

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Tory Lanez Has A Very Unfriendly Message To His Haters

Toronto rapper Tory Lanez isn’t about being Mr. Nice Guy with everyone he encounters. Instead, the rap crooner has come through with a little friendly reminder to anyone sending him negative vibes.

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Tory Lanez Has A Message For Haters

TL went to his Instagram page and didn’t hold back his state of mind toward the naysayers. Lanez shared a snapshot of himself throwing up his middle finger and a to-the-point caption.

“Right back at ya . Lol”

Tory Lanez with a message to the haters. “Right back at ya . Lol” -via @torylanez IG. lol pic.twitter.com/kDO4F3si00 — SOHH (@sohh) August 8, 2021

On a more positive note, Tory is gearing up the release of his first-ever NFT streaming album When It’s Dark.

“THE FIRST EVER “STREAMING NFT ALBUM” …….. YES THE FIRST EVER !!!! ONLY 1$ PER ALBUM !!! T🤯🤯🔥🔥🎯🎯😈😈 YALL TRULY DONT UNDERSTAND HOW INNOVATIVE THIS IS YET …. BUT U WILL SHORTLY ✌️😈🌎🥲 …. SHOUT OUT TO MY TEAM OF VISIONARIES, (Erik Hicks) @emmersiveent”

Tory Lanez Thinks He’s Unworthy

Earlier in the week, Tory went to his Twitter page to speak up about what he’s thinking. Lanez revealed he’s focused on sending prayers to his peers and acknowledged just how blessed he’s feeling.

“The love God has for me …. I’m unworthy … who am I to deserve the blessings bestowed on me ? GOD DESERVES ALL THE GLORY AND ALL THE PRAISE … I’m so unashamed to worship your name father !!!! 🙌🏾🙌🏾🙌🏾 … Today’s a day …. that everyone else needs prayer !!! Going to call my peers all day and pray for em !!!! Do the same for someone today !!!!”

Royce da 5’9″ Wants A Cassidy Diss Track ASAP

A few days ago, Detroit rapper Royce da 5’9 went on Twitter to mention the Canadian rap crooner and asked him to respond to a freestyle fired his way courtesy of rapper Cassidy. Royce hilariously added wanting to drop the message earlier but his girl wouldn’t let him use the Internet.

You gon respond @toryLanez ? I like when you in that bag [Gorilla emoji] Pardon my lateness y’all my girl wouldn’t let me online ..

Word? hope so

Cassidy Officially Blasts Away At Tory Lanez

The Philadelphia rapper is back on his bars. The hip-hop veteran has come through with his hard-hitting “Perjury” diss song aimed at overnight rap rival Tory Lanez.

Lanez doesn’t get any mercy from Cass on the four-minute record. The Philly rapper does everything from reference his alleged shooting of rapper Megan Thee Stallion to making ample accusations of stealing lyrics from other artists.