Snoop Dogg tops YouTube’s most-engaging ads list with Menulog collab

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Google has revealed the top 10 most creative and engaging YouTube ads for 2020, with Snoop Dogg’s Menulog ad taking out the top spot.

The food delivery service unveiled their collaboration with Snoop Dogg in June. The 60-second ad featured the rapper’s own spin on the ‘Did Somebody Say Menulog?’ jingle and went hand-in-hand with a limited edition Dogg’s Diner menu of classic American food.

Snoop Dogg teamed up with Menulog again in November for a State of Origin-themed remix of the jingle. The new ad featured backing verses from rugby players Greg Inglis, Craig Wing, Ben Hunt and the Trbojevic brothers.

Speaking to B&T, Google Australia and New Zealand head of creative development Fiona Walford said the ads that made the top ten were ones that found “new ways to create and produce, different ways to tell stories in a new and sometimes untested environment”.

“Who could forget the distinctive voice of Snoop Dogg and that tune? So catchy and memorable, and clearly a huge success for the brand,” Walford said.

“It picks up on some key YouTube creative principles; great music, a famous face, fast moving scene changes to maintain attention – and a great first five seconds to kick things off! The long-form 60-second ad coincided with a change of logo and a ‘Dogg’s Diner’ menu to enjoy. Brilliant stuff and a stand out number one.”

The Menulog campaign was put together by McCann London and released in seven markets. The campaign reportedly saw an increase in Menulog usage among Millennials and Generation Z.

“We’re a business that has traditionally been pigeonholed in certain demographics of Australia, and so Snoop Dogg helps us appeal to a much broader audience in Australia. He appeals to young people, Gen Z and also to Boomers,” Menulog marketing director Simon Cheng told AdNews last November.

Rounding out the list are ads for Samsung, Sportsbet, the Korean Tourism Organisation, video game Cyberpunk 2077, Subway, BPAY, Mercedes-AMG, Hyundai and R.M. Williams, which featured a deeply underdressed Hugh Jackman.

Snoop Dogg on who would play him in a biopic: “It would have to be someone who could win me over”

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Snoop Dogg has shared his thoughts on how he would approach the casting process for a future biopic about himself.

While a Snoop film hasn’t officially been announced, the veteran rapper spoke in a new interview about who and what he would be looking for if a biopic is ever green-lit.

Read more: Remembering Larry King and his greatest music interviews

Speaking to AP Entertainment, Snoop said: “There’s so many dope actors that have graced the screen and there’s so many dope actors that have yet to grace the screen.

“I don’t know who could play me. It would have to be someone who could win me over.

BIOPIC PICKS: Rapper @SnoopDogg is prepared to search high and low for the perfect person to play him in the future. #MyBiopic pic.twitter.com/e1OYFlmKIo — AP Entertainment (@APEntertainment) February 1, 2021

“When I think of someone playing you, I think of how Jamie Foxx played Ray [Charles in the 2004 biopic Ray]. That was, like, spot on,” he continued.

“So I would have to find me a Jamie Foxx or someone that could actually become Snoop Dogg on screen and give me all of that element.

“And I don’t know if that person is out there or has yet to be discovered. But when I get to that point, I’ma find him.”

Anwan Glover (Notorious, 2009), LaKeith Stanfield (Straight Outta Compton, 2015) and Jarrett Ellis (All Eyez on Me, 2017) have all portrayed Snoop on the big screen in the past.

Last month Snoop described the recent rumoured falling-out between himself and Eminem as being “family business”, insisting that the two rappers are still friends.

Snoop’s comments followed on a week after the rapper appeared to publicly end the beef between himself and Eminem, which began back in July after Snoop explained why he hadn’t chosen Eminem to be in his list of the top 10 rappers of all time.

Newark yo-yo master impresses Snoop Dogg but falls short on TBS talent show

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